Manufacturers
INDUSTRIES > MANUFACTURERS
The promise of a better tomorrow starts with you.
We believe manufacturers are at the starting point of innovation and positive change.
It’s no secret the important role manufacturers play in our everyday society. Your products and ideas have the power to influence multiple generations of people, sustain and support the livelihood of communities and cultures (big or small) all around the world, create new memories and traditions among families and friends, and even bring people together for a common cause.
Your snacks fuel the on-the-go super mom who didn’t have time to prepare lunch today.
Your beverages quench the thirst of the high school athlete who’s training for the next big game.
Your candies tackle on the untameable sweet tooth of every child, and the inner child within us all.
Your health products help heal the aches, pains, itching, and sneezing during any season.
We don’t underestimate the power of your brand.
With every new product, you risk success and/or failure based on consumer habits and market trends, but it’s a necessary challenge that drives progress and improves the interworkings of our society. It’s a trial and error process, but it doesn’t have to be. So, how do you figure out whether or not your product is successful in a market without resulting in a steep loss?
The secret to your future success lies within the analysis of past sales.
Who?
Stop trying to sell snow in Antarctica when water is needed in the desert. Your product may be flying off the shelves in Columbus, Ohio, but not in Little Rock, Arkansas. It’s important to know where your product has the strongest sales factor, and where it doesn’t. We analyze your sales data, and transform it into results on a store-level basis, down to the retailer and geographical location. You can trust us to help you gain a better understanding of the market your product is competing in.
When?
Take advantage of seasonally-influenced consumer habits. Let’s say you’ve noticed that your product has a higher demand in January then it does in July. You need to develop attractive incentive programs that help distributors and retailers take advantage of those consumer habits, and increase overall profitability for everyone down the line. We provide a detailed product analysis and review based on category, distributor, representative, and retailer, so you can account for every dollar on the table.
Where?
Build upon relationships that have the best interest of your product in mind. One distributor may be able to sell thousands of dollars worth of your product, while another may only sell a few hundred, or none at all. By identifying which distributors have a better hand in the market or understand the value of your product, you can distribute resources to the appropriate parties, and determine what would be the best potential outcome of marketing strategies, product placement, and overall sales performance.
Why?
Stay ahead of your competitors by looking behind. There is no better way to move forward than to remember where you’ve come from. We help manufacturers recognize their potential by collecting weeks, months, and years worth of data, helping you shine a light on the programs and sales tactics that work, and the ones that don’t. It’s important to understand the weaknesses of your business in order for you be successful – learn how to embrace them, improve upon them, and use them like shields against the competition.
We’re here to help you gain a different perspective on your sales performance.
Choose a category below to discover how our solutions deliver results.
Frequently Asked Questions
How does InfoBate help manufacturers understand where their products are performing?
InfoBate analyzes manufacturer sales data and transforms it into store-level results — showing where a product has its strongest sales factor and where it doesn’t, down to the retailer and geographic location. This granularity matters because a product selling well in one market may be underperforming in another, and broad aggregate data masks that reality. With store-level visibility, manufacturers can make informed decisions about distribution, marketing investment, and retailer relationships based on actual performance rather than averages.
How does InfoBate help manufacturers take advantage of seasonal demand patterns?
InfoBate provides detailed product analysis and review by category, distributor, representative, and retailer — giving manufacturers the data to identify when demand for a product is strongest and when it softens. With that visibility, manufacturers can develop targeted incentive programs that help distributors and retailers capitalize on seasonal consumer habits, timing promotions and inventory builds to match actual demand patterns. The goal is to ensure every dollar of promotional investment is allocated to the periods and channels where it will have the most impact.
How does InfoBate help manufacturers identify which distributors are most effective for their products?
InfoBate’s analysis gives manufacturers visibility into distributor performance — identifying which distributors are selling significant volumes of a product and which aren’t. This enables manufacturers to distribute resources to the appropriate parties, focus relationship-building efforts where the potential return is highest, and determine the best potential outcomes for marketing strategies and product placement based on actual distributor performance data rather than assumptions.
What manufacturer-specific solutions does InfoBate offer beyond reporting?
InfoBate’s services for manufacturers include Data Management, Information Reporting, Marketing support, Online Portal access, Pay-For-Performance tracking, Rebate Management, Trade Program Management, training, and User Support. The full scope of services is designed to support manufacturers across the product lifecycle — from new product introduction through ongoing sales optimization and trade program management.
How does InfoBate help manufacturers evaluate the success of past programs to inform future strategy?
InfoBate collects weeks, months, and years worth of sales data, giving manufacturers a longitudinal view of which programs and sales tactics have worked and which haven’t. This historical perspective is the foundation for forward-looking decisions — identifying patterns in program performance, understanding the conditions under which promotions succeed, and recognizing the weaknesses in current strategy before they compound. The goal is to help manufacturers learn from their data systematically rather than relying on intuition or incomplete information.