Blog
How Pay for Performance Drives Better Retail Outcomes
Traditional trade incentives pay out regardless of results — a flat allowance for a display, a set rebate for hitting a volume target that may or may not reflect genuine
How CPG Suppliers Can Identify Product Voids and Distribution Opportunities
For consumer packaged goods (CPG) manufacturers and suppliers, growing sales is not always about launching new products or increasing promotional spending. Sometimes, the greatest opportunities are already hiding within existing
Convenience Store Industry Trends CPG Suppliers Should Watch in 2027
The convenience store industry continues to evolve beyond the traditional quick-stop model. As 2027 planning gets underway, CPG suppliers serving the convenience channel are preparing for a marketplace shaped by
Building More Effective Trade Programs: A Practical Guide for CPG Companies
Trade programs are one of the primary levers consumer packaged goods (CPG) companies use to drive sales, expand distribution, strengthen retailer relationships, and increase product visibility. Yet many trade programs
Turning Retail Data Into Actionable Insights: A Guide for CPG Teams
Most consumer packaged goods (CPG) teams are not short on retail data. Shipment records, point-of-sale data, distributor reports, retailer information, trade promotion results, and syndicated market data can accumulate quickly.
The Hidden Cost of Poor Trade Spend Visibility
Trade spend is one of the largest investments for many consumer packaged goods (CPG) manufacturers, yet it can also be one of the most difficult areas to measure with confidence.