Blog
Building More Effective Trade Programs: A Practical Guide for CPG Companies
Trade programs are one of the primary levers consumer packaged goods (CPG) companies use to drive sales, expand distribution, strengthen retailer relationships, and increase product visibility. Yet many trade programs
Turning Retail Data Into Actionable Insights: A Guide for CPG Teams
Most consumer packaged goods (CPG) teams are not short on retail data. Shipment records, point-of-sale data, distributor reports, retailer information, trade promotion results, and syndicated market data can accumulate quickly.
The Hidden Cost of Poor Trade Spend Visibility
Trade spend is one of the largest investments for many consumer packaged goods (CPG) manufacturers, yet it can also be one of the most difficult areas to measure with confidence.
InfoBate Proud to Sponsor a Hole at Capital Candy’s 2026 Charity Golf Tournament
InfoBate is proud to support Capital Candy Co., Inc. as a hole sponsor for the 2026 Capital Candy Charity Golf Tournament, taking place Friday, September 4, 2026, at Rocky Ridge
The Future of Convenience Store Distribution: 7 Trends to Watch
Convenience store distribution is changing quickly. Retailers are expanding their product assortments, consumers expect greater availability and convenience, and CPG suppliers are under growing pressure to deliver the right products
How CPG Manufacturers Can Improve Operational Visibility in 2026
Consumer packaged goods manufacturers generate enormous amounts of information across distributors, retailers, products, promotions, territories, and individual store locations. The challenge is not getting more data. The challenge is gaining