Trade promotion effectiveness dashboard displaying promotional ROI, incremental sales lift, retailer performance, trade program compliance, and trade spend metrics. The image illustrates how CPG teams use KPI dashboards to measure promotional performance and optimize trade investments.
trade promotion

Measuring Trade Promotion Effectiveness: The KPIs Every CPG Team Should Track in 2026

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Trade promotions continue to be one of the largest investments made by consumer packaged goods (CPG) companies. From retailer incentives […]