Reducing Risk Through Better Trade Program Compliance
Trade program compliance rarely gets the attention it deserves until something goes wrong — an audit reveals deductions that were […]
How Pay for Performance Drives Better Retail Outcomes
Traditional trade incentives pay out regardless of results — a flat allowance for a display, a set rebate for hitting
How CPG Suppliers Can Identify Product Voids and Distribution Opportunities
For consumer packaged goods (CPG) manufacturers and suppliers, growing sales is not always about launching new products or increasing promotional
Convenience Store Industry Trends CPG Suppliers Should Watch in 2027
The convenience store industry continues to evolve beyond the traditional quick-stop model. As 2027 planning gets underway, CPG suppliers serving
Building More Effective Trade Programs: A Practical Guide for CPG Companies
Trade programs are one of the primary levers consumer packaged goods (CPG) companies use to drive sales, expand distribution, strengthen
Turning Retail Data Into Actionable Insights: A Guide for CPG Teams
Most consumer packaged goods (CPG) teams are not short on retail data. Shipment records, point-of-sale data, distributor reports, retailer information,
The Hidden Cost of Poor Trade Spend Visibility
Trade spend is one of the largest investments for many consumer packaged goods (CPG) manufacturers, yet it can also be
InfoBate Proud to Sponsor a Hole at Capital Candy’s 2026 Charity Golf Tournament
InfoBate is proud to support Capital Candy Co., Inc. as a hole sponsor for the 2026 Capital Candy Charity Golf
The Future of Convenience Store Distribution: 7 Trends to Watch
Convenience store distribution is changing quickly. Retailers are expanding their product assortments, consumers expect greater availability and convenience, and CPG
How CPG Manufacturers Can Improve Operational Visibility in 2026
Consumer packaged goods manufacturers generate enormous amounts of information across distributors, retailers, products, promotions, territories, and individual store locations. The