Turning Retail Data Into Actionable Insights: A Guide for CPG Teams
Most consumer packaged goods (CPG) teams are not short on retail data. Shipment records, point-of-sale data, distributor reports, retailer information, […]
Data and analytics
The Hidden Cost of Poor Trade Spend Visibility
Trade spend is one of the largest investments for many consumer packaged goods (CPG) manufacturers, yet it can also be